WHAT IF THERE WAS A BETTER
WAY TO BOOK A FLIGHT?
Eighty seven percent of travelers used the Internet for the bulk of their travel planning in 2012, yet the online booking experience being offered by modern airlines is still stuck in the 90s. Inspired by the opportunity to bring progressive disruption to this huge marketplace, we reviewed all major airline websites, and graded them against design and usability criteria including: information architecture, interaction design and visual design.
A site’s interactions should be as easy to use as they are easy on the eyes.
