Shoppers are unsure

70% of shoppers are not sure what they are looking for. The product discovery experience often lacks creativity and real estate. 

So that’s why we build a full Sunnies and Optical experience, letting the user interact with the sunglasses having the option to create their own Custom + Sunnies and optical glasses.

Be clear

Interactions should have clear visual responses to help users explore products including all the ways they want to find them.

 

Make it simple

Let’s make it easy for them to make an informed decision. Provide comparisons without the clutter and static.