Luis Sandoval
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Commerce
Engineering

Custom storefronts that make shopping easier, express the brand clearly, and help ecommerce businesses grow with confidence.

Shopify 2.0Custom ThemesSubscriptions
IntegrationsConversion UX
Capability
Commerce Engineering
Best for
Growing Ecommerce Brands
Focus
Storefront UX & Conversion
Build
Themes, Features & Integrations
Approach
Strategy, Design, Build & Optimization

/ 01 Overview

A successful Shopify store needs more than an attractive theme.I create fast, flexible storefronts around the customer journey and the team managing the business—balancing brand expression, conversion, performance, and long-term maintainability.

/ What I Build

Themes: Custom Shopify 2.0 storefronts built around the brand

Commerce UX: Clear discovery, product, cart, and checkout journeys

Subscriptions: Recurring purchases, memberships, and retention flows

Integrations: Connected marketing, fulfillment, CRM, and support tools

Optimization: Performance, accessibility, measurement, and iteration

/ 02 Capabilities

End-to-end Shopify expertise,from storefront strategy and custom development to integrations, launch, and optimization.

  • 01

    Store strategy, requirements, and technical planning.

  • 02

    Storefront UX, wireframes, and conversion-focused prototypes.

  • 03

    Custom Shopify 2.0 theme and section development.

  • 04

    Product templates, collections, filtering, search, and merchandising.

  • 05

    Customer accounts, gated content, and membership experiences.

  • 06

    Subscriptions, bundles, promotions, and loyalty functionality.

  • 07

    Analytics, events, pixels, and conversion measurement.

  • 08

    App configuration and custom third-party integrations.

  • 09

    Performance tuning, QA, launch support, and iteration.

/ 03 The Process

A practical route from store goals to a polished launch.Every decision is tested against the customer journey, operational needs, and measurable business value.

  • 01 / Audit the store, audience, product catalog, and growth goals
  • 02 / Map discovery, product, cart, checkout, and retention journeys
  • 03 / Define theme architecture, integrations, and content controls
  • 04 / Build responsive templates, sections, features, and integrations
  • 05 / Test content, devices, accessibility, speed, and purchase flows
  • 06 / Launch, measure behavior, and continuously improve the store

/ 04 The Outcome

A storefront that looks distinctive and works effortlessly,for both the customers buying and the team running the business.

  • A clearer path from product discovery to purchase
  • A fast, accessible experience across every device
  • Connected tools with fewer manual ecommerce tasks
  • Flexible sections that give the internal team control
  • A maintainable Shopify foundation ready for growth